The Principle Hotel
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The Principle is a 61-room boutique hotel inspired by the craftsmanship, confidence, and timeless style of a bygone era.
Rooted in automotive history and influenced by the elegance of the 1930s, The Principle pairs classic character with a distinctly modern experience. Thoughtfully designed guest rooms, refined gathering spaces, exceptional food and drink, and the area’s only rooftop lounge create a stay that feels both sophisticated and inviting.
Every detail has been considered to give The Principle a character all its own—elegant without being formal, distinctive without trying too hard, and filled with moments worth remembering.
Whether you’re staying for the night, meeting for dinner, or enjoying a drink above the city, The Principle offers a new way to experience Norwich.
The Principle Hotel
-Set the Standard-
A LEGACY OF ART DECO GRACE
Located in Downtown Norwich, NY
On-site fitness center
On-site guest laundry
On-site market & sundry shop
Complimentary high-speed Wi-Fi
In-room workspaces
Accessible guest rooms and common areas
Group & corporate accommodations
Corporate rates available
Meeting & event options — including off-site corporate event space for up to 30 guests and rooftop events for up to 100 guests
BWH Rewards participation
The Engineer Rooftop Lounge — Coming Spring 2027 - the area’s only rooftop lounge, with indoor and outdoor gathering spaces and views over downtown Norwich
The Architect — Coming Spring 2027 — The Principle’s signature restaurant and bar, bringing distinctive dining experience to downtown.
Wren Coffee—Coming Soon — a welcoming everyday independent coffee spot for hotel guests, locals, and downtown visitors.
Get in Touch
Whether you're planning a stay or have a general inquiry, our team at The Principle Hotel is here to assist you with bespoke service and care.
Step into a haven of refined elegance. By uniting creative vision with enduring prestige, we honor our historical roots to provide a singular getaway. We look forward to welcoming you.
Location
14-16 South Broad Street, Norwich, NY, 13815
Reservations
Opening soon
General Inquiries
hello@theprinciplehotel.com
Sales Inquiries
sales@theprinciplehotel.com
Our Story
For nearly a century, this corner of downtown Norwich was connected to the automobile. Cadillacs, Pontiacs, Oldsmobiles and GMC trucks were sold here. People came downtown to buy their first car, trade in their old one, talk shop—and probably spend a little more than they planned.
For us, the connection runs a little deeper.
This place was part of our childhood. Our father spent part of his career at the dealership that once stood here, and as kids, we walked through those doors with him. At the time, it was simply a familiar part of growing up in Norwich. We never imagined that decades later, we would return to the same site to create something of our own.
When it came time to imagine The Principle, we knew we didn’t want to build just another hotel. We wanted to create something with a sense of place—something with history, personality and absolutely no interest in being ordinary. Not a hotel designed to look like hundreds of others, but one with an identity entirely its own.
The site’s automotive past gave us plenty to work with. The confidence, craftsmanship and style of the 1930s and ’40s became part of the inspiration. Vintage automobiles became art. Materials, details and unexpected touches throughout the hotel offer subtle references to what once stood here, while the hotel itself looks firmly toward what comes next.
We set out to create the kind of place we wished was already here. Somewhere you’d be proud to recommend to an out-of-town guest, meet friends for dinner, stop in for coffee, have a drink, or head upstairs to the rooftop simply because you can.
There’s something special about creating the future on a place that was part of your past.
A century ago, people came to this site looking for something that would take them somewhere.
We like to think they still do.
- The Principle Hotel -
